Erbert and Gerbert’s franchisees connect with the community
Sandwich franchise opportunities like Erbert and Gerbert’s can be a great way to build a business that’s a pillar of your community.
So many of the national sandwich chains can seem impersonal and disconnected from the area around them. Erbert and Gerbert’s is different. We’re a franchise, yes, but one focused on celebrating our communities and our neighbors. We want owners of our sandwich shops to truly connect with the people around them, because we think the best way to build a business is to build connections. If that sounds like something you want to be a part of, we’d love for you to consider our sandwich franchise opportunities.
Neighborhood sandwich shops have loyal, regular guests
If you’re a people person, owning a sandwich shop franchise is the perfect reason to go get involved in your community, introducing your delicious sandwiches to local businesses, schools and busy families. We offer plenty of support, coaching and marketing materials to help you get your name out there. Most of your guests will live or work close to your store, so we emphasize local, targeted marketing that directly reaches your audience.
“When choosing someplace for lunch or dinner, people tend to stick very close to where they work or live, and so that’s where we want to focus. We do everything from door hangers to getting coupons into the market, email marketing, text message marketing, all of those things,” says President and CEO Eric Wolfe. “We really help you focus on reaching and telling your story to that core group that’s right around your store.”
That community focus can lead to higher guest retention, as you become a go-to for guests looking for inexpensive, convenient family dinners or a quick lunch during work. It can also directly lead to lucrative catering business.
When someone is hosting a family party, a school luncheon or any other catered social event, they need to order food everyone can agree on. A catering job is a big-ticket order on its own, but it pays off even more down the road by introducing you to so many new potential guests. For a food brand, the best marketing imaginable is getting new people to try and fall in love with what you offer.
Building the community and your business
The best part of our sandwich shop franchise just might be the many ways it can help you get involved in your community. From hosting fundraisers for local charities to providing sandwiches for a youth sports team, there are so many ways to give back.
Another way to connect is through social media, which gives you both an effective avenue for local marketing and a chance to celebrate the people and events that make your community unique.
“We do everything that one would expect to do on social media, like promotions and ad campaigns, but we also really want the store owners to become immersed right in their community,” says Wolfe. “We want them to actually post about community events and support, for example, the local high school on homecoming. We want them to be a part of their community, and we use social media as a means of doing that.”
Business ownership also affords you the chance to be a respected leader in your neighborhood, one who provides both a great product to guests and great jobs to your team members. Whether it’s a first job for a young high school student or a management job that develops future business owners, these opportunities have positive effects on your community and the people in it, starting with you.
If you’re ready to learn more about the sandwich franchise opportunities with Erbert and Gerbert’s, visit our other research pages. To start a conversation, fill out the form on this page and we will reach out to further discuss the opportunity. We look forward to speaking with you!