Quality vendors drive growth for our franchisees and our brand
Top vendor partners are a key ingredient in our framework for success with Erbert and Gerbert’s Sandwich Shop franchise opportunities
Vendor partners that we can trust to deliver on the highest quality possible are what make Erbert and Gerbert’s Sandwich Shop franchise opportunities work so well.
Smithfield Foods is one such partner. They’re one of the largest pork suppliers in the world as well as Erbert and Gerbert’s primary meat supplier, providing our franchise owners with approximately 1 million pounds of salami, turkey, ham, beef, chicken, bacon and capicola every year.
Quality in every step of our sandwich franchise operations
Quality is the most important factor in creating strong sandwich franchise opportunities, from the ingredients we get from our suppliers to the experience every guest has in the store. That means we make sure every supplier we work with is just as dedicated to quality as we are. A sandwich is only as good as the ingredients that go in it, so we work hard to get great ingredients at great prices for our franchisees.
“It makes a much more positive environment and relationship when you’re working with someone who’s concerned with quality. Anyone can shop just on price,” says Smithfield National Accounts Sales Manager Marty Reed. “Erbert and Gerbert’s has put a quality meat program together. They’ve tried and tested many products, and they will always choose the best quality and the best value for that quality, and I think that’s really helped them, it’s helped us and it helps their franchisees.”
Vendors support our sandwich shop franchises
Just as we at Erbert and Gerbert’s offer dedicated support and outreach to our own franchise partners, we work with vendors who are dedicated to supporting us. Erbert and Gerbert’s shares a lot of core values with Smithfield, and that’s kept the working relationship strong and mutually beneficial for nearly a decade.
And because we work so closely, Smithfield understands the Erbert and Gerbert’s business well. They help us analyze commodities markets to determine where they’re going and to plan accordingly. They also put a big emphasis on their sustainability initiatives, which they understand are important to the large customer base we have among college and university students.
“We believe in our customers and our management believes in our people. In order to keep those relationships, you have to offer good products,” says Reed. “Good products, good service, great relationships where you know who you’re working with, transparency with your customers. There are so many things that are involved in that, but when you get it right, it just works.”
The strengthening of our vendor relationship over the years is also a great symbol of the growth of our sandwich shop franchise opportunities. At Erbert and Gerbert’s, we reached one major milestone at the beginning of 2017, opening our 100th location in January, and we’re approaching another milestone as we reach our 30th anniversary in 2018. And our partnership with Smithfield has become closer as both brands have grown.
“This relationship has been a win on both sides,” says Reed. “As the brands have grown and our partnership has evolved, we’ve gone from supplying around 20,000 pounds of meat to more than a million pounds annually. With the scale Erbert and Gerbert’s is operating at, we don’t consider it a regional account so much as a small national account.”
That’s the importance of relationships in this business; when our company, our vendors and our franchisees are in sync, strong results and growth follow.
If you’re ready to learn more about Erbert and Gerbert’s Sandwich Shop franchise opportunities, visit our other research pages. To start a conversation, fill out the form on this page and we will reach out to further discuss the opportunity. We look forward to speaking with you!